Gap Denim
Print & Film
Overview
01 — Brief
Gap wanted to launch their 50th denim campaign with an anthemic film and print series that revisited their heritage of inclusion and diversity.
02 — Insight
Denim is an equalizer of us all as — everyone gets ready the same way and puts their pants on the same way — one leg after another.
03 — Idea
Tap into Gap’s heritage by bringing a new generation which is inclusive of all kinds of people and styles together with denim.
My Role
I was a part of a small team that won the new business for Gap with this campaign concept. Additionally, I sold through the photography style inspired by Tyler Mitchell’s Vogue shoot with Beyonce. Tyler eventually became the photographer for entire Gap ‘It’s our denim now’ campaign.
The Team
Agency: Johannes Leonardo
Group Creative Director: Samira Ansari
Creative Director: Omid Amidi & Alexis Jabbour
Photographer: Tyler Mitchell
Director: Fleur Fortuné
Music: Move Together by Ndidi O