Capture the Wow of Now with Sony
Television
Overview
01 — Description
Celebrate people who live fast doing whatever they do best, every single day. The campaign consisted of two branded content films, a campaign landing page, and an Instagram photo content.
02 — Brief
Introduce the new Sony Xperia XZ that can capture all the amazingly and fast things that happen everyday - without blur - in an online campaign.
03 — Challenge
We had to make a mobile camera phone stand out amongst the competition by making is relatable yet entertaining. We are responsible for the campaign and film concept and Dentsu Japan is responsible for technicalities and production.