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Founder & CEO of Buddy

AlexisJabbour

I'm building Buddy — the booking and community platform for the dive world. Before this I spent a decade as an art director selling big ideas for big brands. Now I bring that craft to my own company.

Alexis Jabbour diving in French Polynesia
Alexis on a dive boat

About

An artist in my dreams, a creative director by training, a founder by obsession — and an art collector for fun.

I got certified as a teenager in Atlanta and spent years chasing dives around the world. Somewhere between a tipping insight in Colombia and a move to Hawaii, I kept hitting the same wall: the dive industry runs on scattered messages, spreadsheets, and trust with no infrastructure behind it.

Buddy is my answer — built with a creative director's eye for craft and a founder's stubbornness about the details. I build it from the road, usually somewhere with good water.

Read the founder story →

A decade of big ideas for big brands

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Why We Wrote the Buddy Guidebook

The same vision from day one — now with our learnings, our process, how we work, what we believe, and where we're going.

Coming soon