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Buddy

Aloha to the future of marine tourism.

Buddy has launched — and we're already powering real dive and marine-tourism businesses, with revenue to match. We pair a booking marketplace and a diver community with the software operators run on. We're starting with diving, proving it out, and expanding across the water world from there.

Alexis Jabbour and co-founder Tamas Szilagyi in Oahu
With co-founder Tamas Szilagyi

One ecosystem

The consumer app, the marketplace, and the operator platform — built to work as one.

Partnerships

The brands building the water world with us. Visit each partner on bookwithbuddy.com.

The founder story

I learned to dive as a teenager, trading babysitting jobs for dives on a summer trip to the Florida Keys. Then life took me into advertising and diving fell away — until a group trip with friends to the Rosario Islands in Colombia pulled me right back in. That week I kept hitting the same friction: logging my dives, tipping the instructor, recommending the shop and guides to everyone back home. And it clicked — why doesn't diving have the same visibility every other sport and adventure takes for granted?

I'd just spent an entire decade creating ideas — pitching and building products and campaigns for some of the biggest companies in the world. So I could see both the problem and the opportunity: give divers an easy way to find shops and instructors and meet other divers, and give the business side — the professionals and the shops — real visibility, and a simpler way to manage and market their bookings.

So I moved to the water and started building Buddy with my co-founder Tamas. Today it's a launched platform three parts deep, real operators on board, and partnerships with names like GoPro. But the thesis hasn't changed since Colombia: the water world deserves infrastructure built with a diver's love and a designer's craft.

Co-founders Alexis Jabbour and Tamas Szilagyi
Co-founders Alexis Jabbour (CEO) & Tamas Szilagyi (CTO).

From The Buddy Guidebook

How We Build

The Buddy Guidebook is a behind-the-scenes look at how we think, what we value, and how we build the platform powering the future of water-based adventure.

For investors

Launched, growing, and raising our seed round.

Buddy is live, serving real dive and marine-tourism operators, and building the infrastructure layer for a global, underserved industry — starting with dive and expanding across the water world. If you invest in category-defining consumer and vertical SaaS, let's talk. View the deck to dive in.

Prefer to connect directly? Get in touch.

The Buddy investor deck

A quick look at the market, the product, our traction, and where we're headed next.

Opens in DocSend — you'll be asked for your email.

The Buddy team on a dive trip