Premiered 2016 · Sony #Television
Celebrate the people who live fast doing whatever they do best, every single day — two branded content films, a campaign landing page, and Instagram photo content for the new Sony Xperia XZ.
Why
Introduce the new Sony Xperia XZ — the phone that captures all the amazing, fast things that happen every day, without blur — in an online campaign.
What we made
Celebrate the people who live fast doing whatever they do best, every single day. The campaign ran as two branded content films, a campaign landing page, and Instagram photo content.
The Making Of Notes
A personal note: the real job was making a mobile camera phone stand out in a crowded field by being relatable yet entertaining. We owned the campaign and film concept from Amsterdam, while Dentsu Japan handled the technicalities and production — a two-continent build.
The Wow of Now
Stills from the film above — the fast, everyday moments the Xperia XZ catches without blur.
The Xperia XZ
The phone itself — and the campaign living on it.
Credits
- Agency
- dentsuACHTUNG!
- Campaign & Film Concept
- dentsuACHTUNG! Amsterdam
- Technicalities & Production
- Dentsu Japan