Tales for Teachers
A back-to-school animated series that took the real, bewildering notes parents post about their kids and turned them into charming origin stories — the tale behind every teacher's note.
Press
Why
Fruit of the Loom's back-to-school campaign was about parental preparedness. We needed to extend it into social with something people would actually watch and share — not another ad about socks and shirts.
What we made
Parents post the strangest things their kids do. We sourced real notes from online, then animated the origin stories behind them — the tiny epics that explain exactly how that note ended up on the teacher's desk.
The craft
A warm, illustrated world — worms, bees, strawberry lands, and hand-drawn characters — built with animation studio Tulips & Chimneys. I sourced the real posts, wrote the scripts, and worked with the studio on character and story. A side note before AI: this was a 3+ month project, animated frame by frame.
Process
Credits
- Creative Director
- KT Thayer
- Senior Creatives
- Alexis Jabbour & Bert Marissen
- Integrated Video Production
- Alina Moeller
- Production & Animation Studio
- Tulips & Chimneys