Selected work · 2013–2023

A decade of big ideas for big brands.

Before Buddy, I was an art director and advertising creative — finding the one true idea inside a brief and building everything around it. Here's the work that taught me how to build.

PorscheDigital & Dealership Activation2019

Into the Frame

Take a picturesque, scenic drive to the dealership — and arrive to find your car already captured in motion along the way.

★ 3 awards

Adobe StockFilm, Social & Direct Mail2018

The Hovering Art Director

How we got the entire creative community to pay attention to a stock-photo feature inside a software platform.

★ 5 awards

VolkswagenBrand Campaign, Social & TV2015

The Stroller

Turning a user's comment into reality — and building a stroller with adaptive cruise control.

★ 8 awards

EA MaddenTelevision2019

Feel Like a Superstar

Promoting Madden NFL to an audience far beyond football — mass-appeal humor with the craft of a proper TV spot.

Baker HughesDirect Mail & Content Activation2021

A Taste of Florence

When VIPs couldn't fly to Baker Hughes's Florence convention, we brought Florence to them — a limited-edition tasting box and film curated by legendary Florentine chef Fabio Picchi, produced entirely remotely during the pandemic.

Philips HealthProduct Innovation2022

BrushButton

A connected toothbrush assistant — before Alexa and AI existed.

Fruit of the LoomSocial Contest2018

Pillows for Posterity

A social contest that turned the funny, unfiltered things kids say into hand-stitched pillows.

Fruit of the LoomAnimation & Social Series2018

Tales for Teachers

A back-to-school animated series that took the real, bewildering notes parents post about their kids and turned them into charming origin stories — the tale behind every teacher's note.

A decade of big ideas for big brands