A Taste of Florence
When VIPs couldn't fly to Baker Hughes's Florence convention, we brought Florence to them — a limited-edition tasting box and film curated by legendary Florentine chef Fabio Picchi, produced entirely remotely during the pandemic.
Why
Baker Hughes's annual Florence convention was one of the year's most valued moments for its VIPs — and the pandemic made it impossible to attend in person. Attendees especially loved exploring the city's food. How do you send that?
What we made
Partner with renowned Florentine chef Fabio Picchi to create a limited-edition tasting box, paired with an exclusive film in which he tours Florence and tells the story and rarity behind every item inside.
The craft
Every element — the box, the letter, the food, the film — was considered so it felt like a personal invitation from Fabio himself. With production impossible in the usual sense, we built the whole experience remotely. It's the work I point to when someone says a constraint killed an idea.
Limited Edition Tasting Box
Credits
- Agency
- Barbarian
- Creative Team
- Resh Sidhu, Jonathan Ong, Andrew Hurwitz & Alexis Jabbour
- Chef & Partner
- Fabio Picchi