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EA MaddenTelevision2019
Feel Like a Superstar
Promoting Madden NFL to an audience far beyond football — mass-appeal humor with the craft of a proper TV spot.
Why
Madden is beloved by its core, but growth lives outside the huddle. The job was to make a football game feel like something everyone was invited to, without alienating the fans who already loved it.
What we made
Lead with humor big enough for people who've never picked up a controller — the kind of comedy that travels at the dinner table, not just the group chat.
The craft
Broad comedy only works when the craft is tight. Timing, casting, and edit were treated like a comedy director would — earning the laugh first, landing the brand second, across a series of spots and a campaign launch.
Credits
- Agency
- Johannes Leonardo
- Creatives
- Omid Amidi, Alexis Jabbour, Jacob Mehringer & Tommy Woods
- Director
- Neal Brennan