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VolkswagenBrand Campaign, Social & TV2015
The Stroller
Turning a user's comment into reality — and building a stroller with adaptive cruise control.
Press
Awards
Silver Eurobest
Gold Art Directors Club
Silver SpinAwards
Silver Epica
Silver Esprix
Bronze Art Directors Club
SAN Accent
Bronze EsprixWhy
Volkswagen's driver-assistance technology was easy to describe and hard to make people feel. We needed a way to make brake assist tangible — and worth sharing.
What we made
Someone joked on Facebook that VW should put its automatic braking on a baby stroller. So we built exactly that: a real, engineered stroller with adaptive cruise control and automatic braking. The audience's comment became the product.
The craft
From the film that responded to the comment to the "Demanding Family" and "Demanding Dad" commercials, the work stayed playful and human — an honest idea that kept giving across social and TV. It was my first big project, and it set the pattern.
The Comment That Started It
The Stroller Film
The Demanding Family
The Demanding Dad
Credits
- The Stroller — Concept / AD / CW
- Alexis Jabbour & Bert Marissen
- Demanding Family & Dad — Concept / AD / CW
- Alexis Jabbour, Bert Marissen & Kalle Hassum
- Creative Director & Writer
- Wayne Ching
- Executive Creative Director
- Mervyn ten Dam
- Directors
- Jonathan Elbers · Bart Timmer