The Hovering Art Director
How we got the entire creative community to pay attention to a stock-photo feature inside a software platform.
Press
Awards
Grand Prix Red Dot
Red Dot Best of the Best
Bronze Eurobest
Bronze Esprix
Bronze Art Directors ClubWhy
Adobe Stock was a new tool built into Creative Cloud — a way to search and license quality assets without leaving the program. The job was to make the people who choose stock, art directors, actually pay attention.
What we made
"The Hovering Art Director" — an affectionate send-up of the AD forever peering over the designer's shoulder — became a character, a film series, and a real, talking action figure people could win. The insight was so on-the-nose the industry shared it for us.
The craft
One sharp observation, extended across film, webinars, social, and a physical collectible with its own packaging — knowing, never mocking. The care in every execution is what made it travel.
The Branded Content Series
The Webinar
The Action Figure
The Packaging
The Social Film
Credits
- Agency
- Wolfpack
- Creative Team
- Bert Marissen, Alexis Jabbour, Michael James Phillips, Jasper Janssen & Niklas Kristensen
- Lead Designer
- Michael James Phillips
- Creative Director
- Daniel Systma
- Film Production
- Hobby Film
- Design Studio
- Magic Studios & Kraftwerk
- Action Figure & Animation
- Yum Yum London