Into the Frame
Take a picturesque, scenic drive to the dealership — and arrive to find your car already captured in motion along the way.
Awards
Esprix AwardWhy
Porsche needed to find and connect with Classic owners — a proud, hard-to-reach group — and build a real database of them, especially their emails, by getting them through the dealership doors.
What we made
Give them a reason only a Porsche owner would love. Classic owners registered by license plate, drove curated routes to the dealership, and a real-time photography setup captured their cars in motion along the way — prints in hand, and every car collected into a limited-edition book.
The craft
The whole experience was designed as one object worth keeping: the routes, the in-motion capture, the prints, and a beautifully produced book. Craft was the hook that made a data-capture brief feel like a gift.
The Website
The Book
Credits
- Concept Creatives
- Alexis Jabbour, Jasper Janssen & Niklas Kristensen
- Copywriter
- Jasper Janssen
- Creative Director
- Mervyn ten Dam
- Design
- Studio Kraftwerk
- Director
- Sjors Baarveld, Oxford House
- Photography Partner
- David de Jong